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Total freedom
‘Tivoli Friheden’ uses iPaper to present the many new developments that the amusement park is constantly launching. Without compromising the structure and layout, the website is always updated with information such as the latest menus, offers to businesses and the season’s programs.
The Aarhus amusement park, Tivoli Friheden, has since 2000 undergone a development from an old-fashioned day tripper destination into a modern event centre for all ages. Each new development creates a new need for a communication solution- solved by iPaper.
“iPaper is a very good solution for us because we can present an almost endless amount of information, without our website becoming confusing to navigate around. Moreover the iPaper elements function well both online and in print, and this is a big advantage,” says Nikolai Milman, marketing manager and head of events at Tivoli Friheden.
Corrected courses
It was the need for an easy and flexible editing system for the Terrace Restaurant’s menu that put Friheden on the track of iPaper.
“When our guests visit the website, they need to find all the information that they have come for, right down to what is currently on the menu at the Terrace Restaurant. Up until now, this has been a huge challenge. iPaper is so easy to operate, that we always have fully updated menus that the customers can even print off in the same glossy layout as the online version. We have had a lot of positive response regarding this,” says Nikolai Milman.
License to grow
The iPaper business license was replaced a long time ago by an iPaper Premium.
“After a while, as we became familiar with the system, we could see the possibilities in having more than the five solutions than the license allowed us. For example, our printed personnel manual has been replaced by an iPaper solution. Instead of the 24 pages just lying and gathering dust with each of the 220 employees, everyone has daily access to the latest version via our roster system. So everyone is updated and we also save on printing costs,” says Nikolai Milman.
Nikolai Milman, marketing manager and head of events
Tivoli Friheden, Denmark
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Online stand on ‘Boligmarked’
I can only say that it is a pleasure to work with iPaper. It was easy to get started, it runs faultlessly, and we got all the help that we needed along the way.
”Thumbs up” to traffic
We wanted to increase the traffic on our website and reduce the number of unsent catalogues at the same time. iPaper has done both of these, so it has killed two birds with one stone.
Anne Galsøe, Marketing manager
F. Bülow & Co. Aps
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