iPaper becomes mobile
iPaper is about to launch a mobile viewer which makes it possible to read digital publications on mobiles, iPad and other tablets.
In near future you will be able to see and experience magazines, catalogues, and brochures published as iPapers on your mobile, iPad or any other tablet. iPaper Aps is upgrading the software by developing a mobile viewer.
The mobile viewer will be browser based instead of a purchased application, and this decision is made for several reasons. Highest common denominator is maximum value for the reader.
Maximized reach
One of the arguments which has hold the balance for iPaper ApS is the highest possible availability.
Anders Dahl, CEO in iPaper ApS, elaborates:
"With the browser based mobile viewer our customers are able to reach more readers rather if we had created an application the readers had to find, purchase, download, and install before they had access to the iPaper. The internet access is preinstalled on the mobile tablets and in this way we ensure a maximum reach and availability because of the fact that the readers immediately can see the publication - even on a platform which they are fully familiar with."
Moreover a great part of the content in many iPapers relies on the internet's possibilities - e.g. links, inter activity and the opportunity to always have an updated content.
'It must be user-friendly'
To make most value for the reader has been a recurring theme in the decision of developing a brower based mobile viewer.
"To see an iPaper on a mobile or iPad must be very easy and very fast. Are there too many barriers making it difficult to access the iPaper, the reader will give up. We minimize that risk by choosing the browser based model which only requires one click," Anders Dahl says and at the same time emphasizes that the mobile viewer is adapted to the most popular browsers.
One solution for tablets and one for mobiles
iPaper ApS develops one version specific for tablets and one specific for mobiles to meet and profit from each of the two technologies' qualities. In this way iPaper ApS creates a solution which is 100 percent reliable regardless of platform.
iPaper Aps expects to present the mobile viewer in the near future.
