Lingerie chain saves millions

An intelligent feature and millions of saved Euros was the result when the lingerie chain CHANGE OF SCANDINAVIA A/ sent out their Christmas catalog as iPaper.

CHANGE has changed their Christmas catalogue to an iPaper. But not just any iPaper. At the click of a mouse, the bra or the silk chemise the customer desires goes directly to the present list that she can then forward to family and friends. This way, she is sure to get what she wants – and equally important in the right size.

iPaper stores customer data
Online manager at CHANGE, Gitte Blemings, heads not only the iPaper project but also the distribution of newsletters to thousand of loyalty club members. Integrating the iPaper and the newsletter synergy becomes even clearer.

‘When the customer jumps from the newsletter to the iPaper all her customer data such as e-mail and lingerie size is stored thanks to her customer id. This feature is a timesaver letting the customer forward her wishes straight away. I believe we create strong brand loyalty by knowing the customer that well both online and offline’ says Blemings.

Saving millions
CHANGE has got a present of their own saving millions by the cutback of print and distribution. One print catalogue alone mounts up to a million kroner which is simply too expensive, says Blemings.

‘Thanks to iPaper we save money, optimize our workflow, and meet the customer’s needs with and up to date communication. On top of that, it does not cost us a penny when the customer forwards the catalogue which quite possibly leads to additional sales’.

Gitte Blemings, Online Manager
CHANHGE OF SCANDINAVIA A/S