Online stand on ‘Boligmarked’

 

Since January 2009, house-hunters have had access to all the regional Boligmarked newspapers via boligm.dk. Using iPaper can help you search very specifically in the presentation archive and get an overview of all the houses that meets your dream criteria.

 

What do you want - a sea view, an estimate from a tradesman and/ or a roof gable? iPaper has made it so much easier for home shoppers to proceed with the shopping list for their dream home. The iPaper’s version of the regional Boligmarked newspapers can search for the exact ingredients that their recipe contains. Michael Larsen, sales and marketing manager in the Boligmarked Ltd. says;

“The iPaper publications are a good supplement to our free newspapers, and we get good feedback from our customers, the estate agents, to whom this solution has given another tool for their sales work.”

Industry wishes 
Boligmarked PLC is owned by the industry association, the Danish Estate Agents Association. So it seemed only natural to accommodate the estate agencies wish for an online newspaper, “It was the agents themselves, who came up with the idea, and they have shown also that it supports their business. It is easy for the agents to distribute the buyer’s index, and it is easy for them to show the seller how their home will be presented,”says Michael Larsen.


Easy and effortless  
Michael Larsen's experience with iPaper can be summed up in one word –“easy".
“It was quite painless to get started using iPaper. It is easy to correct, and gives us the opportunity to make statistics and analyse in a very simple way,” he says and adds,
“The system also runs quickly and without problems, so readers don’t have to wait for the pages to load.”



Michael Larsen
Boligmarkedet, Denmark

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